Twelve and a Half (Authentic Verified) by Gary Vaynerchuk

"For decades, leaders have focused on ?hard? skills to make decisions, undervaluing the significance of emotional intelligence. Soft skills like self-awareness, curiosity, and empathy are often seen as intangible, not measurable, and aren't typically taught in business schools. Many have considered emotional intelligence a ?nice to have? rather than a must-have in leadership. Gary Vaynerchuk challenges this mindset in his book, arguing that these ?soft? skills are essential for accelerating business success.

In this practical guide, Gary explores the 12 human traits that have been central to his success and happiness. He offers exercises to help readers cultivate these traits, while also revealing his own ?half??the emotional component of leadership he struggles with the most and works hardest to improve. Gary teaches readers how to identify their own ?halves? and provides guidance on strengthening them.

By illustrating how these traits interact in real-world business scenarios, Gary shows how to balance qualities like patience with ambition, and humility with conviction, to drive better leadership results. This book will help you refine these crucial ingredients to enhance your leadership, grow your career, and build lasting success for your organization.

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