This Is Marketing by Seth Godin (High Quality)

For the past quarter century, Seth Godin has inspired and educated millions of entrepreneurs, marketers, leaders, and individuals from all walks of life through his blog, online courses, lectures, and best-selling works. As the creator of numerous groundbreaking concepts and phrases—ranging from Permission Marketing to Purple Cow, from Tribes to The Dip—Godin has shaped the language of modern business.

Now, for the first time, Godin compiles the essence of his marketing wisdom into a singular, accessible volume. At the core of his philosophy lies a profound notion: great marketers do not manipulate consumers to solve their own company’s problems; rather, they use marketing as a tool to address the problems of others. They do not merely create noise; they seek to make the world better. Truly impactful marketing, according to Godin, is rooted in empathy, generosity, and the emotional labor required to connect meaningfully with an audience.

In this work, Godin imparts essential lessons on how to identify and cater to your smallest viable audience, how to interpret the right signals to effectively position your offering, and how to cultivate trust and permission within your market. He also guides you in speaking to the narratives your audience holds about status, affiliation, and dominance, and shows how to spot opportunities to create and resolve tension, all while empowering people to reach their goals.

It is time for marketers to abandon deceit, spam, and the guilt that often accompanies their work. It is time to move beyond the empty metrics of social media and seek genuine connections. It is time to cease the wasteful pursuit of fleeting attention that ultimately bears no fruit. This is Marketing offers a timeless, superior approach that will endure for decades, regardless of how the tools and tactics of marketing may evolve.