In Start with Why, Simon Sinek explores one of the most important questions in business: Why do we do what we do? This global bestseller and TED Talk, which is the third most-watched of all time, examines how some people and organizations are able to achieve extraordinary levels of success, innovation, and influence, while others struggle to break through.
The key insight Sinek uncovers is that the most pioneering and successful leaders—like Martin Luther King Jr. and Steve Jobs—don't just focus on what they do or how they do it; they start with why. They have a clear sense of purpose that drives everything they do, and this clarity of vision inspires others to follow their lead.
Start with Why introduces a powerful framework that challenges businesses to move beyond knowing what they do and how they do it, and to instead ask the deeper, more meaningful question—Why? By understanding your why, you unlock the potential for truly inspirational leadership and groundbreaking success.
Sinek’s work shows that anyone can learn to lead with purpose and inspire others, whether they’re leading a company, a movement, or their own personal life. Start with Why is not just about finding the answer to why you do what you do, it’s about discovering how that purpose can guide your actions and influence those around you in a lasting and meaningful way.
