Nudge: Improving Decisions About Health, Wealth, and Happiness (Updated Edition)
Nudge has revolutionized the way individuals, companies, and governments approach decision-making, making it one of the most influential books of the 21st century. This thoroughly updated edition introduces a wealth of new insights—covering topics such as COVID-19, diet, personal finance, retirement savings, medical care, organ donation, and climate change—while staying true to its groundbreaking concepts.
Every day, we are faced with decisions: from the products we purchase to the meals we consume; from the investments we make to the time we spend; and from the choices we make regarding our health to the future of our planet. Unfortunately, we often make poor choices.
As Richard Thaler and Cass Sunstein illustrate, we are all susceptible to biases that lead us to decisions that can leave us poorer, less healthy, and less happy. Furthermore, no choice is ever presented to us in a neutral way. But by understanding the psychology behind our decisions, we can design better systems to "nudge" us toward making choices that are in our best interests—without restricting our freedom.
With insightful analysis and a touch of humor, Thaler and Sunstein explain how we can use "nudges" to help individuals, families, and societies make smarter, healthier, and more fulfilling decisions. This book demonstrates that, with the right approach, it’s possible to guide people toward better choices while preserving their autonomy.
