Made to Stick (Authentic verified) by Chip and Dan Heath

"Mark Twain famously said, ""A lie can get halfway around the world before the truth can even get its boots on."" His observation is still relevant today, as urban legends, conspiracy theories, and fake news spread rapidly, while individuals with valuable ideas?entrepreneurs, educators, politicians, journalists?struggle to get their messages across effectively.

In Made to Stick, Chip and Dan Heath dissect what makes certain ideas ""stick"" and offer actionable strategies to make ideas more memorable. They explore concepts like the human scale principle, the Velcro Theory of Memory, and how to create curiosity gaps to enhance retention. Throughout the book, we see how diverse, sticky messages?ranging from urban myths to life lessons in sportsmanship to product visions at Sony?share six common traits that make them compelling.

This book will revolutionize the way you communicate. It is a whirlwind tour through real-life success stories and failures: the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers, charities using the Mother Teresa Effect, and an elementary school teacher who created a simulation to prevent racial prejudice.

Made to Stick is thought-provoking, surprising, and often humorous. It provides a blueprint for crafting messages that resonate and endure, and offers practical insights for anyone looking to make their ideas stick.

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