Influence: The Psychology of Persuasion by Robert B. Cialdini (High Quality)

In the new edition of the highly acclaimed New York Times bestseller, Influence: The Psychology of Persuasion, Robert Cialdini, a seminal expert in the fields of influence and persuasion, explains the psychology behind why people say "yes" and how you can apply these insights ethically in business and everyday situations.

Through memorable stories and relatable examples, Cialdini makes this complex subject surprisingly accessible. He provides you with universal principles of influence, including new research and applications, enabling you to become a more skilled persuader. Equally important, you'll learn how to defend yourself against unethical attempts at influence.

You may think you already know these principles, but without understanding their intricacies, you could be unknowingly giving away their power to others. Cialdini’s principles of persuasion—reciprocity, commitment and consistency, social proof, liking, authority, and scarcity—are powerful tools, and in this edition, he introduces unity as the newest principle.

Understanding and applying these principles ethically is straightforward, and the benefits are transformative. Backed by Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—highlighted by a three-year field study on what leads people to change—Influence serves as a comprehensive guide for ethically using these principles to move others in your direction