Hooked (Authentic Verified) by Nir Eyal

"Why do certain products captivate our attention, while others fade into obscurity? What compels us to engage with some technologies so habitually, as if drawn by an invisible thread? Is there an underlying pattern that governs how these creations ensnare us? In this illuminating audiobook, listeners are introduced to the Hooked Model, a methodical four-step process employed by companies to craft products that cultivate lasting customer habits. By cycling repeatedly through this hook, successful products achieve their ultimate aim: to draw users back time and again?ithout the need for costly advertising or intrusive messaging.

Hooked serves as a comprehensive guide for crafting products that people engage with not out of necessity, but out of desire. Intended for product managers, designers, marketers, startup founders, and those keen to understand the forces that shape our behaviors, this audiobook provides listeners with:

Practical wisdom on creating user habits that endure.
Actionable strategies for building products that elicit genuine love from users.
Insight into the behavioral techniques employed by platforms like Twitter, Instagram, and Pinterest?xamples of products that have become fixtures of daily life.
And, in the newly revised second edition, a fresh case study focused on building health-centric habits.
Through his years of research, consulting, and firsthand experience, Nir Eyal distills a manual for those seeking to design habit-forming products. A former instructor at Stanford? Graduate School of Business and the Hasso Plattner Institute of Design, Nir? insights have graced the pages of the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. He is also the author of Indistractable: How to Control Your Attention and Choose Your Life.

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