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Getting to Yes by Roger Fisher and William Ury (high quality)

Getting to Yes by Roger Fisher and William Ury (high quality)

Regular price Rs599.00
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Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher, William Ury, and Bruce Patton is a groundbreaking business and conflict resolution text that has become essential reading for anyone looking to improve their negotiation skills. Rooted in the work of the Harvard Negotiation Project, the book presents a methodical, principled approach to negotiation that can be applied to virtually any situation—whether at home, in the workplace, or in broader social contexts.

Here are the key principles outlined in Getting to Yes:

  1. Disentangle the People from the Problem: One of the central ideas of the book is to focus on the issue at hand rather than getting caught up in personal emotions or conflicts. By separating the people involved from the problem, negotiators can avoid destructive interpersonal dynamics and focus on finding solutions.

  2. Focus on Interests, Not Positions: Rather than getting stuck in rigid positions, the book encourages negotiators to explore the underlying interests and needs of both parties. By understanding what both sides truly want, negotiators can identify mutually beneficial solutions that satisfy everyone's core needs.

  3. Generate Options for Mutual Gain: The authors stress the importance of creativity in negotiations. Instead of looking for a zero-sum solution where one side wins and the other loses, Getting to Yes advocates for brainstorming multiple options that can create value for both parties, making the agreement feel fair and satisfying.

  4. Insist on Using Objective Criteria: To ensure fairness, the book suggests that negotiators should base decisions on objective standards, such as legal precedent, expert opinions, or market value, rather than subjective power plays or personal preferences. This helps avoid disputes and creates a more structured, agreeable framework for reaching a resolution.

  5. Negotiate Successfully with Anybody at Any Level: One of the book’s key strengths is its universality. The methods discussed are designed to be effective in any situation, whether negotiating with a colleague, a client, or even in personal relationships. The principles work across all levels of negotiation, from business deals to family dynamics.

By applying the principles in Getting to Yes, readers can build a more collaborative, solution-oriented approach to conflict resolution and negotiation, leading to more successful, harmonious outcomes. Whether you're negotiating a business contract or navigating a personal dispute, these principles offer valuable tools to improve communication and reach agreements that work for all parties involved.

 

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