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Decisive (Authentic Verified) by Chip Heath and Dan Heath
Decisive (Authentic Verified) by Chip Heath and Dan Heath
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"Making decisions can be difficult enough, but how do you know if you?e making the right one? In Decisive, Chip and Dan Heath, authors of the #1 New York Times bestseller Switch, show you how to overcome the natural shortcomings of your brain. Drawing on decades of psychological research, the Heath brothers explain why our supposedly rational minds are often led astray by biases and wishful thinking.
They reveal how easy it is to avoid these pitfalls and find the best answers by following four simple principles. In the process, they illustrate why even experts frequently make mistakes, the dangers of getting trapped in a narrow decision frame, and people? tendency to overestimate how their choices will unfold. Through case studies as diverse as Kodak? downfall and the inspiring story of a cancer survivor, Decisive offers both a fascinating exploration of the mind and a practical guide to making smarter decisions.
Winner of the Practical Manager category at the CMI Management Book of the Year Awards 2014.
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