80/20 Sales and Marketing by Perry Marshall (High Quality)

Under the expert guidance of the renowned marketing consultant and best-selling author Perry Marshall, sales and marketing professionals are taught to conserve both time and resources, focusing their efforts on the vital 20 percent of their market that yields 80 percent of the results. By applying the principles of 80/20, along with the advanced techniques of 80/202 and 80/203, they are empowered to achieve tenfold, even a hundredfold, success in their endeavors.

Accompanied by a powerful software tool (accessible online and included with the book), this work enables sellers and marketers to identify and eliminate time-wasting activities, target hyper-responsive buyers while avoiding unprofitable leads, secure prized positions in search engine rankings, and distinguish themselves from their competitors, thereby enhancing their standing within the marketplace.

With these invaluable tools, readers will gain a clear understanding of the financial opportunities they are overlooking, and learn how to recover these profits. Sellers will uncover untapped markets, lucrative opportunities, and methods for incremental improvements, thereby unlocking both time savings and increased profit potential.

Supported by Marshall's suite of online resources, including The 80/20 Power Curve—a tool that reveals hidden sources of income—and the Marketing DNA Test, a personalized assessment designed to highlight one’s innate selling strengths, this guide stands as an indispensable resource for both seasoned professionals and those new to the art of marketing and sales. This work promises to revolutionize the practices of all who seek to master the science of sales.